“Thread,” a newspaper blackout by Austin Kleon

“Thread,” a newspaper blackout by Austin Kleon

austinkleon:

Screenprints now available in our brand-new shop!

Newspaper blackouts by Austin Kleon

I post a poem to Instagram every day and I send out a dispatch of poems in my weekly newsletter.

2008 Lexus Ad using newspaper blackout poetry
2009 Microsoft campaign using newspaper blackout poetry

Brazilian ad agency uses blackout poetry to sell soap and deodorant

The agency Salve recently did a campaign focused entirely around blackout poetry for their client, Natura.

Here’s a bad Google translation of the messaging:

Tododia has hidden poetry. At each step of the routine. In every sentence, every gesture. Just be there to feel the pulsing possibilities. Natura invited five women, five poets to see the unusual in the ordinary. Finding the poetry of the newspaper every day. And invites you to participate in this healthy exercise in discovery.

Probably no coincidence that I’m headed to Brazil this weekend to talk about what’s stealing like an artist and what’s stealing like an ad agency.

Austin

A blackout by David Rogers, a student at VCFA

David very kindly let me know about a fun glitch using the TurboScan iPhone app: “Sometimes the transformation from Blackout to ScanOut gives the poem a subtle emphasis that’s transformative.”

Funny enough, I already had the same app on my phone, so I started using the effect on some of my own poems.

—Austin

A blackout by David Rogers, a student at VCFA

David very kindly let me know about a fun glitch using the TurboScan iPhone app: “Sometimes the transformation from Blackout to ScanOut gives the poem a subtle emphasis that’s transformative.”

Funny enough, I already had the same app on my phone, so I started using the effect on some of my own poems.

Austin

A newspaper blackout by Austin Kleon

A newspaper blackout by Austin Kleon

LOL, Shia.

LOL, Shia.

A newspaper blackout by Austin Kleon

A newspaper blackout by Austin Kleon

This tumblr is now four years old! Here are some of your favorites from 2013.

Thanks to the 133,333 of you. That seems like an insane number.

If you like this site and you feel like throwing something back my way, please buy one of my books.

You can also follow me on Twitter or Instagram for daily poems, or get a weekly digest of them by subscribing to my newsletter.

xoxo,

Austin

A newspaper blackout by Austin Kleon

A newspaper blackout by Austin Kleon